Privacy and technology
Cookie Statement
This statement explains which cookies and similar technologies are used on vlasconstruction.com, why they are used, and how you can control optional analytics and advertising.
Last updated: 12 October 2026
1. Who is responsible?
Vlas Construction B.V. is responsible for this website and for the choices described in this statement.
Vlas Construction B.V.Mercuriusweg 37
2516 AW Den Haag
Chamber of Commerce number: 82634645
Email: info@vlasconstruction.nl
Telephone: +31 6 20 77 39 99
2. What are cookies and similar technologies?
Cookies are small text files stored by your browser. The website also uses similar technologies, including tags, pixels and local browser storage. Some are required for security and basic functions. Others are optional and are used only according to the choice you make in our privacy banner.
3. Your choices
When you first visit, optional categories are off. You can accept all, reject non-essential technologies, or choose Analytics and Advertising separately. Rejecting optional technologies does not prevent you from viewing the website or submitting a form.
Your choice is stored in the necessary first-party cookie vlas_consent_v2 for 180 days. You can change or withdraw your choice at any time. When optional consent is withdrawn, the site removes the related first-party cookies it can identify and reloads the page so that optional tags are no longer active.
4. Technologies used on this website
| Category | Examples | Purpose and typical duration |
|---|---|---|
| Necessary Always active | vlas_consent_v2, pll_language, WordPress/security cookies | Stores your privacy choice, language preference, protects the website against abuse, and supports essential site functions. The consent cookie lasts 180 days; language and provider-controlled security cookies have their own limited durations. Enquiry-form spam checks run on the server without a CAPTCHA cookie. |
| Analytics Only with Analytics consent | Google Analytics 4; typically _ga and _ga_<container> | Helps us understand pages viewed, sessions, approximate region, device/browser type and site performance. Google lists a default lifetime of up to two years for these first-party GA4 cookies, subject to browser limits and our tag settings. |
| Advertising Only with Advertising consent | Google Ads and Meta Pixel; identifiers may include _gcl_*, _fbp or _fbc | Measures whether advertising led to a website visit or lead and, when permitted, supports advertising personalisation and audience measurement. Google Ads click-related cookies are generally limited to 90 days; Meta/provider durations can vary. |
5. Google Analytics and Google Ads
The website uses one Google tag for Google Analytics 4 and Google Ads. Before you make a choice, the site sends Google Consent Mode v2 defaults with Analytics and Advertising storage denied. If you reject optional categories, Google tags may still send limited cookieless and redacted measurement requests, but they are not allowed to store Analytics or Advertising cookies in your browser.
If you grant Analytics consent, GA4 may use first-party identifiers to measure users and sessions. If you grant Advertising consent, the signals for advertising storage, advertising user data and advertising personalisation are also granted. Advertising personalisation is therefore not authorised merely because Analytics was accepted.
Successful form submissions are measured as a lead event using only non-personal metadata such as form identifier, language and page path. We do not intentionally send a visitor's name, email address, telephone number, address or message text to GA4 or Google Ads.
More information is available in Google's Privacy Policy and Google Business Data Responsibility.
6. Meta Pixel and Facebook videos
The Meta Pixel is not loaded until you grant Advertising consent. If granted, Meta may receive information about the page visit, browser/device and related advertising identifiers for campaign measurement and advertising purposes. We do not configure the website to send form field values to Meta. Withdrawing Advertising consent stops the Pixel on the next reload and removes recognised first-party Meta cookies from this domain.
On the Foam Concrete service page, Facebook video players load only after Advertising consent and a click on Load video. No Facebook preview image or player is requested before that choice. Loading a player connects your browser to Meta, which can receive your IP address, browser information and any applicable Facebook identifiers. Withdrawing consent removes loaded players and reloads the page. The separate Open on Facebook link takes you to Facebook, where Meta's own privacy settings apply.
See the Meta Privacy Policy for Meta's own processing.
7. Form security
Our enquiry forms use server-side validation, a hidden spam-trap field and submission limits. The rate limiter stores a keyed hash of the visitor's IP address and an attempt count for up to 15 minutes, not the raw IP address. The forms do not use Google reCAPTCHA or set its security cookie.
8. International processing
Google and Meta are international providers. Depending on the service, information may be processed outside the European Economic Area. These providers describe the transfer mechanisms and safeguards they use in their privacy documentation. More detail is provided in our Privacy Statement.
9. Browser controls and questions
You can also delete or block cookies through your browser. Blocking necessary cookies may affect language preferences, form protection or other basic functions. Browser controls do not replace the choice communicated through our consent banner, so use the cookie settings button above when possible.
Questions about this statement or your privacy choices can be sent to info@vlasconstruction.nl.
